Help gsk adopting a user-centric process
June to December 2018 • As a team with another UX designer
Context
GSK Vaccine is doing its digital transformation. Their Tech department (±300p) is slowly adopting principles like Agile and UX. In that order, they hired me to coach project leaders during their process of redesigning internal applications.
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Challenges encountered
- Working in an environment with very high privacy concerns and with high complexity (jargon, acronyms, processes...)
- Not an easy access to the end-users (people who are working globally in the vaccines manufactories)
- For a lot of applications, GSK doesn't have the hand on the code, which means limited possibilities for improving UX and simplifying things
Process and deliverables
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Lay the foundation
Trained 100+ people (8p every two weeks) to what is UX, how to get user feedback, how to challenge their assumptions and test their products. For both Tech and Business departments. -
Create an "electroshock"
We build and set up a usability lab (with eye tracking) as we wanted the products owners to see by themselves and realize how real users were struggling when using their products. -
Adopting new habits and tools
Our goal was to make them as autonomous as possible by the end of the mission. We documented all the methodology and tools in a toolkit, available for everyone. -
Coaching
Helping the projects owners during their first steps in the UX and Design thinking process: Moderating workshops, interviewing users, prototyping interfaces, user-testing.


